24 Hour Fitness, INC. Marketing Specialist - Fitness in San Ramon, California
LOCATION 12647 Alcosta Blvd San Ramon CA 94583
The Marketing Specialist provides marketing support (for the Personal Training and Group Exercise businesses) to help drive revenue, engagement and retention among members and guests. The Specialist is one of the primary leads on helping to drive key marketing efforts by understanding/translating business strategies into effective marketing programming. The role is a key representative of Marketing with other departments within 24 Hour Fitness.
ESSENTIAL DUTIES & RESPONSIBILTIES Estimated % of Time Spent
- Manage Marketing Program Development and Execution
Develop strong partnership with key internal and cross functional partners (e.g. business units, field teams at clubs, legal, creative services team, etc.).
Plan and execute marketing program and event collateral from beginning to end on strict timelines.
Help generate communication and creative strategies, ideas and solutions to drive business.
Translate business objectives, operational and consumer insights into marketing programming.
Help respond to business needs and determine the appropriate solutions.
Work with internal creative teams to develop effective creative campaigns and execute solutions. 75%
- Analytical and Budget Lead for Key Area of Responsibility
Measure, analyze and summarize program performance, best practices and implications.
Help manage marketing budgets for each business unit and work closely with manager on forecasting and reporting.
Oversee purchase order requisition process for all relevant programs.
Develop and manage timelines to ensure projects are completed on-time and within budget. 15%
- Communication and Relationship Development
Cultivate and manage vendor communication and relationships.
Identify new vendor opportunities to increase cost efficiency and quality execution.
Work with counterparts in Marketing to ensure cohesiveness with BU marketing programs and overall brand guidelines, external communication and in-club marketing. 10% Total 100%
Position works with different levels of employees within the organization. Internally, the Specialist develops collaborative relationships among peers, cross functional counterparts, and team members in the field. This position often builds business relationships with several outside organizations including: advertising agencies, model/talent agencies, print/production companies, outside legal counsel, and promotional vendors.
REQUIRED QUALIFICATIONS Knowledge, Skills & Abilities Knowledge, skills & abilities:
Excellent project management and organizational skills; must be comfortable and have success juggling multiple projects at a very fast pace.
Demonstrated ability to interpret consumer trends and research and implement relevant and actionable marketing programs.
Innovative thinker that challenges the status quo.
Solid marketing and brand management fundamentals including marketing programming, advertising, direct marketing, media and web experience.
Ability to take in and relay information in a quick and efficient manner, with excellent follow up skills.
A clear and effective communicator with company executives, management and club employees, as well as a strong leader with outside companies and agencies.
Proven creativity in developing new marketing ideas and initiatives.
Ability to manage business analysis and budgets.
Strong cross-functional partnering experience.
Strong collaborative skills. Ability to influence in a matrix business environment.
Strategic insight and business acumen.
Consumer focused with excellent customer service skills.
Excellent oral and written skills to include ability to prepare and present marketing presentations.
Proficient with Microsoft Office Suite (Excel, Word and Power Point)
Ability to balance priorities and meet deadlines in a fast-paced and changing environment. Ability to adjust to and manage continuous change. Minimum Educational Level/Certifications
Bachelor of Arts or Bachelor of Science degree -- preferred in Marketing Minimum Work Experience and Qualifications
3+ years marketing experience building growth oriented consumer brands in a fast-paced environment.
Marketing experience in the Retail, Fitness, and/or Service fields.
Experience working with 3rd party vendors.
Experience managing the creative development process from concept through to implementation.
Experience working with external constituents and/or dealing with a matrix organization.
FUNCTIONAL GROUP Marketing